About this title Beginning with the concept of "art," this book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, color, type, and the business of graphic design, emphasizing the issues involved in costing. The book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies and analyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions. About the Author: N. N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertising agencies, and public and private sector companies.
|Published (Last):||28 April 2014|
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ISBN 13: 9780198085560
Art and Print Production
Art and print production